Who we are

An international family-run company

Alsapan is a company with a remarkable history. It was founded back in 1972 by local carpenter Joseph Strub, who was one of the first to understand the potential of mass-produced furniture. Joseph’s original values have been passed down by three of his children and they still today form the culture of this French family-run business.

Key to these values are three main precepts: think hard about how best to invest our resources at every level of the business and focus on sound management; form long-lasting, trust-based relations with our customers, suppliers and employees; drive innovation through new ideas and smart machinery to remain competitive and attractive.

Balanced resources

One of the determining factors of Alsapan’s identity is its unique ability to adapt. From the very beginnings of the company, we have always shown an excellent ability to tailor our facilities to market developments, which often comes as a surprise to our external partners!

By continually upgrading our machinery to meet the evolving requirements of our customers and the challenges of our business, we have, over the last 45 years, managed to reach a position where we stand alongside the major European manufacturers. Our aim over the next three years is to have Alsapan furniture or flooring within every European home.


Our 6 French facilities are strategically aligned, each with its own specialty. Ongoing cooperation between the facilities produces the multiple efficiencies which drive their ecosystem, the core of our company, built on the bedrock of our family values.

Alsapan, made in France quality

1972 Alsapan is founded
1995 Creation of EPI laminate flooring
2008 Start of worktop production
2014 The group’s three businesses are brought together under the Alsapan brand
2019 Purchase of a french parquet floor company : “the Parqueterie Berrichonne”
2022 A clear vision for our future

From inspiration to industrial production

Our avowed aim to have an Alsapan product in every European home has led us to base all our creative processes around the notion of simplicity. Our in-house design team is responsible for finding the finely-balanced mix between manufacturing possibilities and consumer needs and works with our engineering office to come up with the perfect product which also meets financial and majestic requirements. The final touches before production starts need the input of our other experts, who handle purchasing, quality, scheduling, manufacturing and logistics, right up to the shipping department, the final link in the chain.